The Azerbaijan Tourism Board has organized a familiarization trip for representatives of 16 leading tourism companies from Kazakhstan and Uzbekistan.

The purpose of the visit was to showcase Azerbaijan’s health tourism opportunities and to strengthen business ties between the tourism industries of the respective countries.

During the trip, participants visited the regions of Lankaran, Ganja, and Naftalan, where they were introduced to Azerbaijan’s health and wellness tourism offerings.

As part of the familiarization program, a B2B meeting was held with the participation of nearly 50 local tourism industry representatives and companies from Kazakhstan and Uzbekistan to foster new business partnerships and promote Azerbaijan as an attractive tourism destination.